Swizz Beatz Named VP For Lotus Cars

He’s been named Vice President of Creative Design and Global Marketing for Lotus Cars, Wow this is definitely a good look. Swizz already has worked with Aston Martin, and Reebok. Add this to his portfolio.

So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts:
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.